[ download pdf ] Competing Against Time: How Time-Based Competition is Reshaping Global Markets Author George Stalk – Intimatenights.co.uk

Competing Against Time: How Time-Based Competition is Reshaping Global Markets Today, time is the cutting edge In fact, as a strategic weapon, contend George Stalk, Jr and Thomas M Hout, time is the equivalent of money, productivity, quality, even innovation In this path breaking book based upon ten years of research, the authors argue that the ways leading companies manage time in production, in new product development, and in sales and distribution represent the most powerful new sources of competitive advantage With many detailed examples from companies that have put time based strategies in place, such as Federal Express, Ford, Milliken, Honda, Deere, Toyota, Sun Microsystems, Wal Mart, Citicorp, Harley Davidson, and Mitsubishi, the authors describe exactly how reducing elapsed time can make the critical difference between success and failure Give customers what they want when they want it, or the competition will Time based companies are offering greater varieties of products and services, at lower costs, and with quicker delivery times than theirpedestrian competitors Moreover, the authors show that by refocusing their organizations on responsiveness, companies are discovering that long held assumptions about the behavior of costs and customers are not true Costs do not increase when lead times are reduced they decline Costs do not increase with greater investment in quality they decrease Costs do not go up when product variety is increased and response time is decreased they go down And contrary to a commonly held belief that customer demand would be only marginally improved by expanded product choice and better responsiveness, the authors show that the actual results have been an explosion in the demand for the product or service of a time sensitive competitor, in most cases catapulting it into the most profitable segments of its markets With persuasive evidence, Stalk and Hout document that time consumption, like cost, is quantifiable and therefore manageable Today s new generation companies recognize time as the fourth dimension of competitiveness and, as a result, operate with flexible manufacturing and rapid response systems, and place extraordinary emphasis on R D and innovation Factories are close to the customers they serve Organizations are structured to produce fast responses rather than low costs and control Companies concentrate on reducing if not eliminating delays and using their response advantage to attract the most profitable customers Stalk and Hout conclude that virtually all businesses can use time as a competitive weapon In industry after industry, they illustrate the processes involved in becoming a time based competitor and the ways managers can open and sustain a significant advantage over the competition


About the Author: George Stalk

Is a well known author, some of his books are a fascination for readers like in the Competing Against Time: How Time Based Competition is Reshaping Global Markets book, this is one of the most wanted George Stalk author readers around the world.



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