Free Textbooks Creative Construction: The DNA of Sustained Innovation –

Creative Construction: The DNA of Sustained Innovation Every company wants to grow, and the most proven way is through innovation The conventional wisdom is that only disruptive, nimble startups can innovate once a business gets bigger and complex corporate arteriosclerosis sets in Gary Pisano s remarkable research conducted over three decades, and his extraordinary on the ground experience with big companies and fast growing ones that have moved beyond the start up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovationHe begins with the simply reality that bigger companies are, well, different Demanding that they be like Uber is no realistic than commanding your dog to speak French Bigger companies are complex They need to sustain revenue streams from existing businesses, and deal with Wall Street s demands These organizations require a different set of management practices and approaches a discipline focused on the strategies, systems and culture for taking their companies to the next level Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all too often the fate of too many I read several works of prof Pisano, and definitely this is his masterpiece The popular paradigm of the so called Creative Disruption has created over time the myth according to which innovation comes from a blank piece of paper So startups should be those organisations best placed to create breakthrough products and processes, whilst big companies are impeded by routines, bureaucracy and experience.Prof Pisano tells a different story, or at least he addresses the issue from a different view it is true that while organisations grow they face hard challenges and they need to reconsider the way by which they innovate, but it is false they are navigating toward an inevitable doom Innovation often comes from a smart leverage on extant resources, alternative perspectives on firm heritage In short, you don t need to destroy everything and restart from scratch every time innovation comes from creative processes of construction and transformation.Innovation the author says it s not all fun and games , neither full freedom or anarchy It s a hard job, a matter of discipline, it takes long times, sometimes several years It is not sudden For too long time universities and consultancy firms have stressed the mantra shorten time to market and described innovation as new technologies, new products, in the best case new value propositions Viceversa, prof Pisano argues how companies both startups and giant corporations need a innovation strategy , together with innovation systems and culture It is a matter of DNA, not of product catalogue As a such, it takes time.In developing such a reasoning, the author offers several insights and practical guidance to achieve this goal, to design an innovation strategy and appropriate systems, to reengineer corporate culture when needed.This reading is not a collection of well known good practices the book creative construction is rooted on a novel perspective e.g the innovation landscape map is great , fresh new blood in the field of innovation management For instance, it calls into question the fashion of treating big companies as they were start ups since simply they are not startups.The writing style is catchy and effective, you see the Gary Pisano hand extremely clear and informative for a large audience, though preserving robustness and reliability of a scientific publication The several cases in the book e.g Netflix, IBM, Alphabet Google, Tesla, Whole Food, etc are much than illustrative examples they do not serve the purpose to make things clearer, not only , they put into question established beliefs, they hit the reader that think Oh never thought of it that way.For decades now we stressed the need for innovation as a key driver of competitiveness However, the way by which we interpreted and taught innovation has remained or less the same since long time ago Now it s time to rethink the way we conceive innovation itself Prof Gary Pisano accept this challenge and have a lot to say about it.Great reading, highly recommended to everybody, both scholars and practitioners. Extremely well written, I really loved it Since a while, there are a bunch of books out there on innovation, leadership and organizational development Now Harvard Professor Gary Pisano adds another one to the shelf However, we are once again getting a heavyweight in our hands that has the potential to change the way industry thinks and stands next to books like Clayton Christensen s Innovators Dilemma or Kotter s Leading Change Pisano delivers the secret sauce to promote a kind of leadership in companies, that lead to creative construction A state that a company, which wants to survive in the future, has to reach, but it s only possible through rigorous innovation The book does not only give us the single elements, the traits, and steps to get there, no, Pisano proofs by numerous specific examples, the captivating logic of his theses And it s also about consistency, rigor and hard thinking, making pretty clear we re not one a cakewalk.He brings in the term Creative Constructors to describe a special kind of animal, which in any organization everybody could become He proofs, your organization won t be innovative and thrive without this special kind of people Creative constructive enterprises are not born, and they do not happen by accident They are a product of leaders throughout an organization Creative Constructors are organizational system architects.Like you can expect from a scientist everything bases on own observations, backed with acknowledging original sources, arguably open to being discussed and proven wrong Creative Construction is for the shakers and movers of the 21 Century, but when innovation matters something to you and you re prepared to deliver to this goal, this book is a MUST READ.

Leave a Reply

Your email address will not be published. Required fields are marked *