download ePUB How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation – Intimatenights.co.uk

How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change This book gives you a candid and unbiased overview of the trend research process lt brings a structured, research based approach to the table instead of a crystal ball How to Research Trends is practical, hands on and offers multiple perspectives on researching trends for professionals and trend students around the globe lt shows you that researching trends is a skill that combines the intuitive and the analytical This book is written for everyone interested in human centred innovation and for everyone interested in learningabout trend research Trend research includes so muchthan just hypes, styles and the latest gadgets It studies change and provides an analysis of emerging shifts in people s needs and wants These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people s quality of life Based on astep method, you will learn in a hands on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation This book synthesises existing theories, concepts and ideas on trend research The interviews with experts and students will guide you on your trend journey This will help you to innovate and create change in the short and long term and execute your own trend research

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