Production Culture: Industrial Reflexivity and Critical Practice in Film and Television (Console-ing Passions) (English Edition) –

Production Culture: Industrial Reflexivity and Critical Practice in Film and Television (Console-ing Passions) (English Edition) In Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angelesbased film and video production workers not only those in prestigious positions such as producers and directors but also many below the line laborers, including gaffers, editors, and camera operators Caldwell analyzes the narratives and rituals through which workers make sense of their labor and critique the film and TV industry as well as the culture writ large As a self reflexive industry, Hollywood constantly exposes itself and its production processes to the public workers ideas about the industry are embedded in their daily practices and the media they create Caldwell suggests ways that scholars might learn from the industrys habitual self scrutinyDrawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post network industry He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of user generated content He explores new struggles over authorship within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the viral use of industrial self reflexivity to motivate consumers through DVD bonus tracks, behind the scenes documentaries, and making ofs A significant, on the ground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activityJohn Thornton Caldwell is Professor and Chair of Cinema and Media Studies at the University of California, Los Angeles He is the author of Televisuality Style, Crisis, and Authority in American Television editor of Electronic Media and Technoculture and coeditor of New Media Theories and Practices of Digitextuality He is the producer and director of the award winning documentaries Rancho California por favor and Freak Street to Goa Immigrants on the Rajpath

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